Tag: B2C Companies

Embark on a journey through the evolving realm of digital advertising with our insightful report. Discover the trends, strategies, and transformative power that drive success in today’s dynamic landscape. Join us as we navigate the digital frontier together, unlocking new possibilities for strategic excellence. Key Suggestions Strategic Embrace of Social Media Platforms: As the majority …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

For brand marketers, ever concerned about ROI, measuring the efficacy of their campaigns to tell if they’re actually driving sales, is a constant headache. But how to attribute a sale to a given piece of marketing as the number of marketing channels out there seems to grow exponentially? It turns out there are more than …

B2C marketing is driving consumers to the product and maximizes the value of the transaction through activities that provide incentives to buy additional products. Relationships between companies and consumers are based on the consumer’s experience during the purchase process. The value of the transaction will be determined by the quality of the experience of the …

What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …

European B2C e-commerce totaled €530.58 in 2016 and it’s expected to hit €602 billion in 2017. The number of enterprises selling online helped this number to increase year-over-year, as the number of online companies selling products/services online increased by 1% in 2016 to reach 18%. It worth mentioning that, 77% of these companies have a …

Advertiser investment in digital marketing still keeps growing year-over-year, including for the major channels of display: Paid search, social media, display, & organic search shows high rates of performance. Read the below indicators to gain the performance insights of major industry players like Google, Facebook, Microsoft, and Yahoo: Google ad spend, and Google click traffic has …