Digital Marketing Researches & Reports

COVID-19 Marketing Impact | LinkedIn

Digital Marketing |

There are some things that are more valuable than context to marketers, which are understanding how the brands fit into the specific context of your target audience, your industry, and any given situation holds the key to success.

That consider being the main reason why marketers’ jobs are difficult at the moment. Marketers have been facing challenges since the COVID-19 outbreak.

Read the full “COVID-19 marketing impact” report to know how COVID-19 is impacting marketing.

How is COVID-19 impacting Marketing Budgets and Strategies?

According to a survey by LinkedIn and Vision Critical which was conducted in the first week of May survey 450 marketers on how the pandemic is impacting them, and how they are responding.

Here are the COVID-19 marketing impact survey insights:

  • Budget cuts are the concern and the biggest challenge for marketers.
  • It is reported that 42% of respondents cited budget cuts as a “significant challenge”.
  • Moreover,74% of respondents said that cuts were presenting a challenge at some level.
  • It should be mentioned that the next-highest responses were switching in-person events to virtual events with a percentage of 34%.
  • Additionally, being forced to shift marketing priorities with a percentage of 31%.
  • Over the next three months, 34% of marketers named budget cuts their biggest concern.

How Has COVID-19 Impacted Marketing Strategies?

Since the COVID-19 outbreak and everything is affected. COVID-19 obviously has an impact on marketing strategies, the following chart shows the insights of COVID-19 impact on marketing strategies.

COVID-19 Marketing Impact Ultimate Report in 2020 | DMC

  • As we see, there is 67% some impact on campaign strategies.
  • On the other side, there is 15% which falls under the category “no impact”
  • Along with, 18% major impact.

COVID-19 Marketing Impact: The Top Challenges Marketers Face:

Talking about COVID-19 marketing impact, there is nothing that easy, and marketing is a very challenging industry. In light of that, marketers face a challenging time due to COVID-19.
The figure below sums it up:

COVID-19 Marketing Impact Ultimate Report in 2020 | DMC

  • As shown, what tops the list with a high percentage of 76% is the challenge of being forced to shift marketing priorities.
  • Budget cuts come next with a percentage of 74%.
  • In third place with a percentage of 69%, is advertising investments and planning.
  • On the other side we can see that the 3 top reasons for decreasing spending are 72% for the budgets being reduced or cut, 30% the wrong time to advertise, and 24% leadership doesn’t want to invest in advertising right now.

What’s in The “COVID-19 Marketing Impact Report”:

  • How is Coronavirus Impacting Marketing Budgets and Strategies?
  • What challenges are marketers facing?
  • How has COVID-19 impacted marketing strategies?
  • What challenges are marketers facing?
  • How has COVID-19 impacted marketing strategies?
  • How are marketers shifting their strategies?

Number of Pages:

  • N/A


  • Free


LinkedIn is a social media platform and is considered the world's largest professional network with more than 562 million users in more than 200 countries and territories worldwide. The platform was founded on December 28, 2002, and was launched on May 5, 2003.LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales, and also recruitment solutions. In Dec. 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

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