In 2020, it’s almost unfathomable why any business wouldn’t have a website. It’s generally known that consumers’ shopping behaviors revolve around the internet, whether it’s doing research on a product before they buy it, checking out a company on social media, or purchasing a product or service from an e-commerce store.
If you’re still holding out on creating a quality website for your business, then you’re simply leaving money on the table.
Creating your own business website is no easy task, of course. It requires investing time and money into designing what really is an element of your company and brand. It involves careful planning to make sure the customer journey is simple, and the information your customers want is readily available.
It can seem overwhelming, but there are a few websites out there that make it easy for you to create your own website.
If you don’t have the skills or time to do it yourself, you can always work with a WordPress agency in London, like Cude Design, that considered being one of the best website builders to build a bespoke website for you. Don’t let your business suffer because you don’t have the time to build a website.
If that isn’t convincing enough, here are the top three reasons why you should create a business website right now.
Digital marketing is not going away anytime soon, but even with the most minimal marketing budgets, a website can increase your visibility online, so your customers know you exist and how to shop from you. How do you expect to sell if your customers can’t find you? Whatever your product is, if your target customer can’t find your business, they simply can’t spend their money with you. Instead, they will go to a competitor and become a customer of theirs.
Having a website can easily help expand the number of customers you have because it opens up your brand to a global audience. An e-commerce platform makes it easy for customers from anywhere in the world to purchase your products, as long as you can ship it to them.
Instead of limiting yourself to a 50km radius of your brick and mortar shop, you can open up your brand to the entire country or even internationally, provided your logistics plan can keep up. More customers mean more sales, which leads to business growth – and who doesn’t want that?
When people shop these days, they tend to gravitate towards brands that have the same core principles and ethics as they do. For example, if a person is vegan and environmentally conscious, they most likely will choose to shop at a leather-free store that ethically sources their materials and has good sustainability practices.
Whatever your brand and company ethos is, you need to express it in some way to attract your target customers, so you can tell them what your brand is all about. A website is a perfect way to do this. You can include a short company bio and mission statement on your ‘about’ section and show your customers how you live up to your promises.