Business is booming in the world of e-commerce and it’s only expected to continue. As more of our lives are lived through laptops and mobile phones, online shopping grows ever more popular.
Starting an eCommerce business can be a fantastic way to earn a living and it offers the possibility for you to make sales while you sleep.
However, as is the case with anything, it’s best to learn as much as you can before starting out.
Starting a new eCommerce store is unbelievably exciting and it’s understandable that you’re in a rush to get things off the ground, but don’t rush. First impressions count. It’s far better to take your time, triple-check everything and ensure that your website is working perfectly in order to set yourself up for long-term success. You don’t want to spend your first few months in business constantly fixing errors.
Similarly, take time to build up a social media presence before you launch your site. Ensure that you really understand your brand and are able to clearly communicate that to your target media. Build an authentic audience with a high engagement rate and get them excited for your launch to ensure that the big day is a true success when it arrives.
Related Article: What Should Be My Marketing Strategy for My eCommerce Startup?
For an e-commerce brand, your website is your business, so make sure it’s perfect. Instead of trying to become a web-development expert in the space of a few weeks or months, leave it to the professionals. Hiring a web development firm to help you develop your eCommerce website design for you saves you time, money and headaches.
In the end, you get a more effective, user-friendly website that will drive sales, meaning you’ll see a return on investment very quickly.
SEO – or search engine optimization – is one of the most important tools at your disposal. Your products may well be amazing, but they won’t sell if no-one ever sees them. A good web development firm will help optimize your website but it’s important that you have a good understanding of the basics going forward in order to ensure that your website ranks well on Google, allowing you to attract those all-important customers.
Related Article: UI/UX Trends for eCommerce Startups in 2020
Pinterest is often underestimated as a simple tool for finding recipes and DIY ideas, but it can actually be used as a powerful marketing tool that can drive no-end of traffic towards your website. This is partly because pins have much longer “life” than an Instagram or Facebook post. While a post on one of the aforementioned sites is forgotten about in a matter of days and ceases to drive engagement or traffic, a Pin is estimated to have a half-life of 3.5 months, so Pinterest is really worth your time.
In reality, it’s more of a search engine than a social media site and the right Pinterest strategy can prove invaluable for your e-commerce business.