Facebook video ads are on of the best ways to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across multiple social channels.
In this case study, we’ll examine how Mondelēz achieved a 9.8% sales lift for Light Kraft Cheese and a 6.3% sales lift for Gold Cheese when it ran a video ads campaign in the UAE.
Mondelēz is one of the largest food companies in the world. In 2018, its portfolio included Kraft, which was the largest brand within that category in the Middle East. The Kraft brand is a heritage brand and has been in the local market for over a century. Its wide range of products included canned cheese, slices and spreads, which contribute over 30% of Mondelēz’s revenue.
Mondelēz wanted to boost sales for its cheese brands, but had noticed its video ads had low view-through rates. It wanted to confirm that its ads were driving sales, despite the low view-through rates.
Proving to be an effective tool, the Nielsen Matched Panel Analysis revealed that Mondelēz’s Facebook video ads were making a significant contribution to its sales of Kraft cheeses. Running from October 21–December 2, 2018, the campaign achieved: