At the LEGO Group, their mission is “to inspire and develop the builders of tomorrow”. Their most famous product to do so is the LEGO brick – an amazing play system for both kids and adults! LEGO Group operate as an integrated, full value-chain company – from development, via manufacturing to marketing, sales and distribution of play experiences to consumers globally through a variety of channels; via fantastic retail partners, numerous digital platforms, LEGO brand stores, educational channels and as much direct interaction and engagement with LEGO fans everywhere as possible.