PebblePost
Founded in 2014 and based in NYC, PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail. PebblePost’s patent-pending digital platform integrates segmentation, campaign management, production, analytics, as well as optimization. The company combines the power of intent data with the effectiveness of in-home to produce far higher conversion rates and ROAS.
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Researches | Consumer Behavior
Home Is at the Heart of Commerce Marketing, 2019 | PebblePost
Consumers also find direct mail marketing valuable as long as the materials come from brands and/or categories they are interested in. The vast majority of purchase decisions are made or discussed at home. In fact, retail, auto, and financial purchases that require higher levels of consideration almost universally involve the home, according to a recent study …
