Consumers also find direct mail marketing valuable as long as the materials come from brands and/or categories they are interested in. The vast majority of purchase decisions are made or discussed at home. In fact, retail, auto, and financial purchases that require higher levels of consideration almost universally involve the home, according to a recent study from PebblePost.
The study investigated how paper direct mailings (catalogs, newsletters, postcards, promotional offers, etc.) impact shoppers’ brand considerations and purchase decisions as well as how purchase decisions involve the home and family members.
A Figure Shows Persons Who Involved in Purchasing Discussions
Data was driven from a sample of 3,250 participants. The study was conducted on October 26 – November 9, 2018.
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