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Introduction Sponsorship deals, especially those involving significant investments, come with high stakes. However, tracking the return on investment (ROI) can be complex. This guide offers practical strategies to optimize your sponsorship spending and accurately measure the impact of your campaigns. We’ve divided the guide into three sections: the research phase, the measurement phase, and the …

Introduction If your business collects, stores, shares, or processes data—especially personally identifiable information—a strong data governance program is essential for your success. Data governance is a crucial component of our Digital Consumer Intelligence (DCI) Maturity Model and is evaluated in our DCI Assessment to help organizations pinpoint their strengths and areas for improvement. Governance is …

Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …

Introduction: What is Customer Experience?  In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …

Have you ever looked for sunglasses online and then found related advertisements on social media and other websites continuously, or got programmatically attacked with undesired advertising emails about the same products? Do you know how does YouTube show all your favorite videos on your home screen? Or do you ever think about how when you’re …

Imagine a bustling marketplace where sellers constantly adjust their prices to outmaneuver competitors and attract buyers. In this dynamic environment, the right pricing strategy can differentiate between success and obscurity. For Amazon sellers, mastering the art of repricing is crucial to staying ahead. Enter repricing tools—sophisticated software designed to automate and optimize pricing strategies, ensuring …