Calls-to-action (CTAs) connect two of the most critical pieces in the lead generation process: incoming traffic and opportunities for converting these new visits into leads.

So, if you need to optimize your marketing efforts for maximum conversions, you need to make call-to-action improvements.

Here are some selected examples of effective call-to-action:

1- Calls-to-Action Using Contrasting Colors

2- Call-to-Action Presenting an Incentive

3- Call-to-Action Showing Product

4- Call-to-Action Using Great Text

5- Call-to-Action Using Spacial Effect

6- Call-to-Action Creating a Sense of Direction

7- Call-to-Action for Email Generation

8- Call-to-Action With Primary & Secondary Options

9- Call-to-Action Facilitating Segmentation

10- Call-to-Action That Make a Good Use of Video

11- Call-to-Action With Unorthodox Shapes

12- Call-to-Action That Reduce Visitors’ Anxiety