More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education.
The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan:
- Be mobile-minded:
Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and an average of 47% in unaided ad recall on average. So, treat mobile video as an essential part of your media plan.
- Optimize for your audience goals:
Ads running against more engaging content had a higher potential for brand lift. Specifically, ads that played before videos with higher preference scores. Use Google Preferred & TrueView together to maximize brand impact on YouTube.
- Add affinity targeting to demographic targeting:
Optimize your video campaigns by adding affinity targeting allows you to reach even more qualified, engaged audiences, based on their lifestyle, interests, & needs. It can also improve campaign performance.
- Plan YouTube alongside TV:
Explore planning tools from Google to deliver video ads across the platforms that will help maximize audience impact.
Related: The Video Marketer’s Guide to Watch Time
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