The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan:
Be mobile-minded: Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and an average of 47% in unaided ad recall on average. So, treat mobile video as an essential part of your media plan.
Optimize for your audience goals: Ads running against more engaging content had a higher potential for brand lift. Specifically, ads that played before videos with higher preference scores. Use Google Preferred & TrueView together to maximize brand impact on YouTube.
Add affinity targeting to demographic targeting: Optimize your video campaigns by adding affinity targeting allows you to reach even more qualified, engaged audiences, based on their lifestyle, interests, & needs. It can also improve campaign performance.
Plan YouTube alongside TV: Explore planning tools from Google to deliver video ads across the platforms that will help maximize audience impact.
Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.