Digital Marketing Guides & Strategies

4 Media-Planning Tips for Online Video Advertising Success | Think With Google

Video Marketing

More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education.

The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan:

  1. Be mobile-minded:
    Viewers who watched an ad twice on mobile had a significant lift of 23% in unaided brand awareness and an average of 47% in unaided ad recall on average. So, treat mobile video as an essential part of your media plan.
  1. Optimize for your audience goals:
    Ads running against more engaging content had a higher potential for brand lift. Specifically, ads that played before videos with higher preference scores. Use Google Preferred & TrueView together to maximize brand impact on YouTube.
  1. Add affinity targeting to demographic targeting:
    Optimize your video campaigns by adding affinity targeting allows you to reach even more qualified, engaged audiences, based on their lifestyle, interests, & needs. It can also improve campaign performance.
  1. Plan YouTube alongside TV:
    Explore planning tools from Google to deliver video ads across the platforms that will help maximize audience impact.

Related: The Video Marketer’s Guide to Watch Time

4 Media-Planning Tips for Online Video Advertising Success | Tip 1: Be mobile-minded

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