Digital Marketing Guides & Strategies

7 Step Guide to Mobile Marketing Strategy | Smart Insights

Mobile Marketing

In 2011, an analyst at KPCB called “Mary Meeker” predicted that by 2014, mobile internet usage would overtake desktop internet usage globally. Today in 2017, most businesses have experienced rapid growth in mobile use of their websites.

Here are 7 guide steps on mobile strategy allow marketers to learn, review and improve their use of online technologies in their business:

Step 1. Making the business case for mobile: Ideas on modeling conversion rates.
Step 2. Create a mobile strategy: How to structure a mobile strategy.
Step 3. Mobile design approaches: Including responsive design and app creation.
Step 4. Search marketing: The opportunities for mobile SEO and AdWords targeting.
Step 5. Mobile commerce and payments: The 6 key payment options.
Step 6. Mobile CRM and mobile coupons: Encouraging longer-term mobile engagment.
Step 7. Location-based marketing and social media: Key techniques for multichannel businesses.

7 Step Guide to Mobile Marketing Strategy Smart Insights

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Smart Insights

Founded in 2009, Smart Insights is a publisher and learning platform that helps members plan, manage and optimize their marketing using their downloadable planning templates, guides and interactive learning tools. Smart Insights' passion is to help individuals improve their careers by applying the latest digital marketing techniques so their businesses can get better results from their digital marketing.Smart insights also offers free membership giving members downloads of free sample templates and guides, get regular newsletter updates on best practices and the options to use our interactive capability graders and personalized learning plans.


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