Today, Over 87% of companies worldwide believe that digital transformation is a competitive opportunity while a third say it’s a matter of survival. Two-thirds of Global 2000 company CEO’s plan to have digital transformation at the center of their corporate strategy.
That’ why the Digital Marketing Institute has launched its guide includes the main reasons businesses need to move into the digital world and learn from the mistakes of companies that have fallen in the face of digitization.
An Example of Proving Relevancy: Kit Kat take advantage of the news about the new model of iPhone 6 that is prone to bending.