Digital Marketing Guides & Strategies

Advertising is so important and there are many types of it, for example, running a social media ad campaign is a great way to reach new users. It is reported that 80% of consumers engage with brands through social media. Creating an ad allows you to determine what type of user you want to target …

Given how the COVID-19 pandemic has impacted everything and small businesses, especially the ones owned by members of the Black community. This guide will provide the essential tools and resources for Black business owners and entrepreneurs, keep on reading.. Supporting Black Business Owners and Entrepreneurs It is reported that 18% of the small and medium-sized …

Do you know that a quarter of Americans plan to shop online during Halloween and the total expected spendings by Americans during Halloween marketing season 2019 is $8.8 billion? So, how can you stand against your competitors during this scary holiday and get your slice of the cake?! Just with a little bit of work …

Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …

There are many paid media & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value, and with no objections. “You said you wanted to double your leads, you didn’t say we couldn’t spend 10 times as much to do so!” Successful agencies don’t operate this way. …

Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users’ email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …

Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …

Within the numerous messages that customers receive every day, providing an outstanding customer experience is very essential and personalization is a core part in achieving this goal. Dynamic creative— also known as personalized ads—is any creative ad that changes automatically based on the users’ information, whether it’s related to his or her location or specific …