Digital Marketing Guides & Strategies

Executing a successful email marketing campaign is not as easy as it may look. Over the past few years, email marketing has gone from being just another rung on your company’s digital marketing strategy ladder to an undeniable necessity. However, the good news is 99% of consumers check their email every day. Read on to …

Email is an effective marketing channel that has been through more cycles than most. We can say that it has gone from thriving to being claimed “dead” and then brought back to life again. We can say that there is no replacement for email, most importantly, email is not owned or dependent on any platform. …

It is highly important to have a good email design, as it makes it as easy as possible for your recipients to understand your message fast. There are a lot of things to bear in mind when it comes to good email design such as colors, and font types. Without further ado, keep on reading …

It’s helpful to audit your processes now if you want to scale your email program in the future. This email creation guide will discuss the three elements of a scalable email program which are: people, tools, and processes. Check the full email creation guide to know the best tips for scaling your email team process …

One of the important things to use in your digital marketing campaign is an email newsletter as it contains important news and updates to make your target audience aware of your brand, products, services and other meaningful information. One of its benefits is that it is a low-cost medium that is used to build up …

Any marketer always wants to attract his target audience to his brand, product or service and not just anyone but people who are most likely to become leads and ultimately, customers. Inbound marketing is a creative marketing method to reach your target audience easily. Because it allows you to create a trusting relationship between you, …

The Definitive Guide to Engaging Email Marketing by Marketo will teach you the principles of email marketing in our world today. Moreover, you will discover advanced tactics to make use of marketing automation programs to engage with potential buyers and eventually increase your ROI. The norm is that consumers are constantly overwhelmed with information and …

The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold. Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in. …