Digital Marketing Guides & Strategies

It’s helpful to audit your processes now if you want to scale your email program in the future. This email creation guide will discuss the three elements of a scalable email program which are: people, tools, and processes. Check the full email creation guide to know the best tips for scaling your email team process …

One of the important things to use in your digital marketing campaign is an email newsletter as it contains important news and updates to make your target audience aware of your brand, products, services and other meaningful information. One of its benefits is that it is a low-cost medium that is used to build up …

Any marketer always wants to attract his target audience to his brand, product or service and not just anyone but people who are most likely to become leads and ultimately, customers. Inbound marketing is a creative marketing method to reach your target audience easily. Because it allows you to create a trusting relationship between you, …

The Definitive Guide to Engaging Email Marketing by Marketo will teach you the principles of email marketing in our world today. Moreover, you will discover advanced tactics to make use of marketing automation programs to engage with potential buyers and eventually increase your ROI. The norm is that consumers are constantly overwhelmed with information and …

The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold. Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in. …

How do you spot success in email marketing if you don’t know what success looks like? The new study conducted by Campaign Monitor analyzed millions of email campaigns to help marketers get the most of their email marketing efforts. The 2019 Campaign Monitor’s email marketing benchmarks provide you with valuable information about the health of …

Email Marketing Is One of the Most Ubiquitous Digital Marketing Forms Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of …

With a growing number of buyers interested in a digital experience, it’s time to turn your efforts, time and attention to email marketing. Combining this with marketing activities (e.g. cold calling) is the best of both worlds. It is worth to be mentioned that, in 2019, the total number of business and consumer emails sent …