With an ROI of 122%, email is one of the most powerful marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their targeted recipients. Deliverability is at the heart of a successful email marketing programs; it’s the science of discovering if your emails will overcome the technical, legal, and …
Halloween has never been just for the kids. It’s a great opportunity for boosting sales. Marketers spent much time preparing for one of the fastest-growing and most widely loved holidays of the year. While email and Halloween are a perfect match, getting ready for Halloween email marketing can be hard work too. Here are a …
Email marketing is one of the most effective ways to reach and engage your audience. It offers a higher ROI than other less direct channels. It’s widely used as an efficient and cost-effective method for new customer acquisition. So, building a subscriber list is fundamental to email marketing. In the same context, the subscription process …
According to a study conducted by Return Path, more than 25% of email addresses in any company databases were classified as “inactive”, referring to email accounts that haven’t shown activity in 30 days or more. It’s vital to awakening these inactive or “sleepy” subscribers. The best way to do so is to run a reactivation …
Everybody knows how important it is to make a good first impression. This principle holds true not only in face-to-face contacts but in email interactions as well. So, the automated welcome email is one of the most important tools in your email marketing toolbox. Get a head start on the future of email marketing and …
73% of marketers believe that email marketing is core to their business and 79% consider email content and design to be absolutely critical to email effectiveness. So, it’s very important to make sure that every aspect of your B2B email marketing strategy is optimized. Step 1: Authentication and Deliverability: Use authentication standards such as Sender Policy …
Email marketing is a high-impact, low-cost way of delivering the marketing message to current and prospects customers. Building your email list is an essential step to contact your right audience. Your email list should be free of shortcuts, tricks or hacks to own a growing engaged list. If you haven’t yet started building an email …
Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of …
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