73% of marketers believe that email marketing is core to their business and 79% consider email content and design to be absolutely critical to email effectiveness. So, it’s very important to make sure that every aspect of your B2B email marketing strategy is optimized. Step 1: Authentication and Deliverability: Use authentication standards such as Sender Policy …
Email marketing is a high-impact, low-cost way of delivering the marketing message to current and prospects customers. Building your email list is an essential step to contact your right audience. Your email list should be free of shortcuts, tricks or hacks to own a growing engaged list. If you haven’t yet started building an email …
Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of …
Spring is very near! When spring is in the air, new ideas come to mind. It’s the perfect time to find out what your audiences are thinking to update your email campaign plan for the upcoming season. Renew your email designs, subject lines, and messages with these fresh ideas and approaches to ensure email marketing success: …
The email isn’t Instagram or Snapchat. It doesn’t enable VR and AR capabilities, but while social media platforms can change their algorithms and limit your reach, it provides a more stable and direct connection to the targeted audience, most cost-effective way, besides being an option which can help you maintain your marketing productivity amidst the …
Designing really good emails that get attract your reader’s attention will be easy when following these tips about the email design, which also highlights the technical aspects to keep in mind: Set Up: Before diving into design use these tactics to create open-inducing emails: Subject line. Preheader text. Personalization. Dynamic content. Email layout. Email width. User …
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …
Email marketing now offers marketers innovative ways to push campaigns to the next level. In this regard, Movable Ink launched this playbook provides you with examples of contextual email marketing campaigns for the media, publishing and entertainment industries that have proven to drive engagement & ROI. The Guide will teach you how to build a …
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