Digital Marketing Guides & Strategies

Infographic: How to Send Out Emails Like a Professional | On Blast Blog

Email Marketing

Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of opt-in emails don’t make it to the inbox.

So, it’s important to know how powerful email can be as a tool for marketing, promoting and growing brands and how can you send out emails like a professional.

First, learn how to get your emails opened & how to write killer subject lines:

  • Promise something good.
  • Learn from other experts.
  • Keep it short and sweet.
  • Use numbers/statistics.
  • Use an exclamation point!
  • Tickle their curiosity.
  • Use power words.
  • Experiment and try to be different.
  • Make sure you provide clear benefits.
  • Ask a question.
  • Use geo-location/localization.
  • Throw in your personality (or your companies).
  • Point out common mistakes.
  • Use personalization (ex: you, your, etc.).
  • Show a sense of urgency.
  • Make the recipient feel special.
  • Use emojis.

Second, learn how to get the most engagement out of your emails once they’re opened:

  • Display a call-to-action early in your message near the top.
  • Optimize your message for mobile.
  • Use an attention-grabbing preheader.
  • Go for small wins.

Third, learn about the best practice to avoid spam filters/folder:

  • Be compliant with the CAN-SPAM Act.
  • Don’t use misleading subject lines.
  • Avoid spam trigger words.
  • Don’t use purchased lists.
  • Ask your readers to whitelist your email.

Infographic How to Send Out Emails Like a Professional On Blast Blog

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