/ Guides / Infographic: How to Send Out Emails Like a Professional | On Blast Blog
Infographic: How to Send Out Emails Like a Professional | On Blast Blog
Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of opt-in emails don’t make it to the inbox.
So, it’s important to know how powerful email can be as a tool for marketing, promoting and growing brands and how can you send out emails like a professional.
First, learn how to get your emails opened & how to write killer subject lines:
Promise something good.
Learn from other experts.
Keep it short and sweet.
Use an exclamation point!
Tickle their curiosity.
Use power words.
Experiment and try to be different.
Make sure you provide clear benefits.
Ask a question.
Throw in your personality (or your companies).
Point out common mistakes.
Use personalization (ex: you, your, etc.).
Show a sense of urgency.
Make the recipient feel special.
Second, learn how to get the most engagement out of your emails once they’re opened:
Display a call-to-action early in your message near the top.
Optimize your message for mobile.
Use an attention-grabbing preheader.
Go for small wins.
Third, learn about the best practice to avoid spam filters/folder:
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