Digital Marketing Guides & Strategies

The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold. Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in. …

How do you spot success in email marketing if you don’t know what success looks like? The new study conducted by Campaign Monitor analyzed millions of email campaigns to help marketers get the most of their email marketing efforts. The 2019 Campaign Monitor’s email marketing benchmarks provide you with valuable information about the health of …

Email Marketing Is One of the Most Ubiquitous Digital Marketing Forms Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of …

With a growing number of buyers interested in a digital experience, it’s time to turn your efforts, time and attention to email marketing. Combining this with marketing activities (e.g. cold calling) is the best of both worlds. It is worth to be mentioned that, in 2019, the total number of business and consumer emails sent …

Scientists have been conducting research for years to uncover the secrets of the human mind. In this regard, Emma, the leading email marketing platform, thought about if brain science can be applied to email marketing and concluded that in fact, it can. So, this guide uncovered 6 brain science facts that, if implemented correctly, can …

There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign. If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find …

The welcome email is a powerful way to turn your new email subscribers to customers. A study conducted by Experian Marketing Services revealed that welcome emails are four times more likely to be opened and five times more likely to be clicked than other promotional emails. The best welcome emails result from a combination of …

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? But how exactly do you get started? What are the key steps you need to take to get up and run your first email marketing campaign and ensure your campaigns are a success? Thank God! It’s easier …