It’s helpful to audit your processes now if you want to scale your email program in the future. This email creation guide will discuss the three elements of a scalable email program which are: people, tools, and processes.
Check the full email creation guide to know the best tips for scaling your email team process in what follows.
You might think that getting an email ready to send is just that easy, however, you still have to analyze results once the campaign has gone live.
Therefore, here are the major phases:
You need to have error-free emails so your subscribers can enjoy it, and those emails will get better and better by time.
However, there are some things you need to do in order to improve your campaign planning, campaign development, quality assurance and approvals, and campaign reporting.
This email creation guide shows that campaign planning ensures that everyone agrees on goals and strategy, and that makes creating individual emails easier. Moreover, taking the time to document your plans also makes it easy to deliver a clear list of your team’s efforts to your boss at the end of the year.
As known, there are many tools to use to plan your email content. The chart below shows the top tools used when planning email content.