Digital Marketing Guides & Strategies

Simplifying Email Creation One Step at a Time | Litmus

Email Marketing

It’s helpful to audit your processes now if you want to scale your email program in the future. This email creation guide will discuss the three elements of a scalable email program which are: people, tools, and processes.

Check the full email creation guide to know the best tips for scaling your email team process in what follows.

What’s in an Email Process?

You might think that getting an email ready to send is just that easy, however, you still have to analyze results once the campaign has gone live.
Therefore, here are the major phases:

  • Campaign planning
  • Campaign development
  • Quality assurance and approvals
  • Campaign reporting

Simplifying Email Creation Ultimate Guide 2020 | DMC

  • It is reported that 53% of brands take 2 weeks or more just to produce a single email.
  • According to a survey, the larger the team, the more emails in production at once.
  • Bear in mind that smaller email teams (1-3 full-time employees) typically have between 1-5 emails in production.
  • On the other, larger groups with 11 or more email employees have between 21-25 emails in production at any given time.

How to Improve Each Step in Your Email Process?

You need to have error-free emails so your subscribers can enjoy it, and those emails will get better and better by time.

However, there are some things you need to do in order to improve your campaign planning, campaign development, quality assurance and approvals, and campaign reporting.

Improving Your Campaign Planning:

This email creation guide shows that campaign planning ensures that everyone agrees on goals and strategy, and that makes creating individual emails easier. Moreover, taking the time to document your plans also makes it easy to deliver a clear list of your team’s efforts to your boss at the end of the year.

As known, there are many tools to use to plan your email content. The chart below shows the top tools used when planning email content.

Simplifying Email Creation Ultimate Guide 2020 | DMC

  • It is shown that Google Docs tops the list with 60%.
  • Followed by Microsoft Word with a percentage of 50%.
  • Slack comes in third place with a percentage of  22%.
  • 60% of email teams use Google Drive to plan campaigns.

The Table of Content of “Simplifying Email Creation One Step at a Time Guide”:

  • What’s in an email process?
  • How to improve each step in your email process?
    • Campaign planning
    • Campaign development
    • Quality assurance and approvals
    • Campaign reporting

Number of Pages:

  • 11 pages

Pricing:

  • Free
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