Digital Marketing Guides & Strategies

Your Ultimate Guide to Inbound Marketing | Everlytic

Content Marketing

Any marketer always wants to attract his target audience to his brand, product or service and not just anyone but people who are most likely to become leads and ultimately, customers. Inbound marketing is a creative marketing method to reach your target audience easily. Because it allows you to create a trusting relationship between you, the brand and your prospective customers.

If you’re a marketer or even if you’re fond of marketing and want to start your business; check the latest Everlytic guide to learn how to;

  • Improve lead quality and increase engagement
  • Build trust and credibility with your audience
  • Draw potential customers to your brand
  • Keep your brand top of mind

What Is Inbound Marketing?

Simply, inbound marketing is about creating unique, interesting and educational content that attracts and draws your target audience to your website. It is based on content marketing, social media marketing, search engine optimization, and branding.

Inbound marketing forms connections they’re looking for, builds trust and credibility for your business and solves problems they already have unlike outbound marketing that interrupts your audience with content, they don’t want.

Inbound Vs Outbound Marketing: What Is the Difference?

Inbound Vs Outbound Marketing: What Is the Difference?

Related Guide: How to Run an Inbound Marketing Campaign

How Does Inbound Marketing Work?

Once people arrive at your website your sales team can engage with them using tools like email and chat to let them know about your brand and who you are.

After they become customers, your customer service team can handle it from here acting as an expert on your product.

inbound marketing funnel - How Does Inbound Marketing Work?

Inbound Marketing Funnel

Related Article: What Are you Waiting for? Run Your First Inbound Marketing Campaign Now

Inbound Marketing Content Ideas and Tips

Since content creation is the core of inbound marketing. As a marketer, you have to be creative and up-to-date to come up with the perfect ideas! There’s a variety of content you can create such as social media content, email, interactive content, mobile content.

To reach and attract your target audience, your content has to be timely, accurate, relevant, thoughtful, unpredictable, and informative-even funny. Put aside your old content because it will get you nowhere.

Here are some tips for a content:

  1. Be original.
  2. Be up-to-date.
  3. Improve your skills.
  4. Write often.
  5. Do your keyword research.
  6. Understand your audience.
  7. Read about your industry.
  8. Question everything.

What Can You Find Inside the Inbound Marketing Guide?

  • Introduction
  • Outbound Marketing Is Ready For A Revamp
  • What Is Inbound Marketing
  • How Does Inbound Marketing Work?
  • Inbound Vs Outbound Email
  • The Inbound Marketing Life Cycle and Benefits
  • Inbound Marketing Content Ideas
  • Conclusion
  • Additional Resources
  • About Everlytic

Number of Pages:

  • 23 Pages


  • Free


Everlytic is a smart instant digital messaging software that helps your business communicate better, smarter, and faster over email and SMS.Everlytic was established in 2004, in the garage of a Parktown home. Since then, they’ve seen their product development into the sophisticated business marketing tool that it is today. Everlytic now employs over 65 staff members, with offices in Johannesburg and Cape Town.With Everlytic, engaging with your customers is quick, easy, and targeted. The software helps you to create eye-catching, personalized email and SMS campaigns that can send automatically to as many (or as few) contacts as you want; building richer customer relationships and tracking every message at every step of the customer journey.

Benefits of Using Everlytic:

  • It helps your business communicate personally, reliably and automatically using bulk email, SMS, and voice broadcasting – at scale.
  • With Everlytic, communicating with your customers is quick, easy, and personal.
  • Use it to create eye-catching, mobile-responsive email and SMS campaigns for any size database.
  • Hundreds of brands trust Everlytic software to send millions of messages every day.
  • Send large volumes of emails and SMSs in record time.
  • Safe, secure, and fully POPI-compliant business solution.
  • Resolve issues quickly and efficiently with our local support staff.
  • Integrate via API with any of your existing systems, from CRM to ERP.
  • Put your company logo, colors, and style everywhere, including user interfaces, public pages, URLs, and footers.

The Top Features of Everlytic:

Everlytic Pricing:Everlytic doesn't provide any pricing information about its products and services. Kindly check the original link of pricing.


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