Marketing campaigns make companies memorable. They promote a focused effort that guides current or potential consumers towards the desired action. Also, they give brands identity, personality, and emotion.
Years ago, running a marketing campaign meant writing a check, developing creative, and crossing your fingers that results would follow. But today, the marketing channels that marketers use become different, but many of the same problems remain. Some of these problems include disconnected tools and channels that makes it’s tough to measure results, and the experience for your leads often feels disconnected.
Unlike traditional marketing campaigns, inbound marketing campaigns are different. They are designed around one goal, across a variety of connected channels.
So, whether you’re planning your marketing strategy as a whole or developing a particular marketing campaign to achieve a specific goal, Hubspot’s team has put together a little plan to reduce daunting tasks to manageable ones.
This guide digs deeper into how to take a campaign from ideation to launch, so you can start seeing results sooner rather than later.
Remember that it’s important the goals of your inbound marketing campaign should align with the stage of the buying cycle that you target, which will inform your content format.
Download the full guide and find out the full details.