Holiday Email Marketing Tips to Boost Engagement During Halloween

Digital Marketing Guides & Strategies

Infographic: Holiday Email Marketing Tips to Keep it Together | Campaigner

Email Marketing

Halloween has never been just for the kids. It’s a great opportunity for boosting sales. Marketers spent much time preparing for one of the fastest-growing and most widely loved holidays of the year. While email and Halloween are a perfect match, getting ready for Halloween email marketing can be hard work too.

Here are a few things you can do to get ahead of the frenzy and achieve a great holiday success:

  • First of all, email list scrubbing is a critical part of targeting your marketing. Remove any unknown addresses to boost deliverability rates and ensure that your message gets through to your best customers.
  • Using emojis help with higher open rates reaches over 22%. So, try to use emojis in subject lines to boost open rates.
  • Use also themed images to engage subscribers and make sure to make them relevant and clickable images.
  • Design more than one campaign with a variety of subject lines, content, images, and calls to action using A/B split testing. This will help you determine which email campaign elements will spook your subscribers to the bone.
  • Bolster awareness and make your brand ever-present by placing social media icons linking to your brand’s social pages at the bottom of every email.
Holiday Email Marketing Tips to Keep it Together

Infographic: Holiday Email Marketing Tips for Halloween

Campaigner

Campaigner was founded in 1999 when the internet and email were just beginning to reach the masses. Since then, Campaigner has remained at the forefront of the evolution of email as a marketing channel. Campaigner helps marketers unlock the power of their customer data to create personalized, 1:1 interaction that drives incremental revenue, engagement, and increased customer lifetime value. With almost two decades of digital marketing experience, Campaigner has served as the email marketing platform of choice for over 100,000 customers including some of the biggest brands in Retail and Publishing.
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