For most consumers, the typical path to purchase has become increasingly complex as they are immersed in several products choices, endless information and plenty of advertising. Consumer’s attention is divided across a multitude of shopping channels and devices. In turn, it’s more difficult than ever for brands striving to stand out in a noisy marketplace.
Check the below successful tips which can empower marketers to overcome this challenge and allow brands to find, reach & win consumers in today’s overcrowded shopping landscape:
- Be Found, Not Forgotten: 60% of consumers start their research on a search engine before heading to a specific website. When consumers search, they click on organic results 94% of the time — with 70% of all clicks hitting the first 5 search results.
- The Revelation of Relevance: Brands still need to be able to target consumers to raise awareness. Besides making their advertising efforts more relevant and less interruptive with better campaign results.
- Be an Omnipresent Brand to Build Consideration: As consumers’ comparison shop, brands need to be everywhere consumers are in order to drive influence and build consideration.
- Win Consumers With Trusted Content: Winning over consumers has become more challenging as they have become increasingly savvy and skeptical of marketing messaging coming directly from brands.