Digital Marketing Guides & Strategies

Content Marketing Workbook: A Beginner’s Guide to Applying Content Marketing to Your Business

Content Marketing

Before getting through this content marketing workbook, what is content marketing? In a nutshell, content marketing is the art of communicating with your prospects and customers without having to sell to them.

The Ultimate Content Marketing Workbook in 2020 | DMC

Content has the very important job of pulling people from one stage of the inbound methodology to another. Without further ado, let’s go through this content marketing workbook.

Extending the Value of Your Content Through Repurposing:

It is proven that repurposing content allows you to extend the value of your content by changing it to serve a different purpose, like transforming the messaging of several blog posts to create a guide or reusing content from your guide in order to help you create an educational video series.

Generating Content Ideas:

It is essential to be up to date which makes you creative. Even though humans are always coming up with new ideas, wherever they are, sometimes it gets tricky when your job actually depends on it.

According to the content marketing workbook, A content marketer — or any creative, for that matter — doesn’t have the leisure to have an “off day.” Your content ideas fuel your work. Run out of gas, and your content initiatives will stall.

Make sure to check the learning module on how to generate content ideas here.

The Table of Content of “Content Marketing Workbook” Guide:

  • The purpose of this workbook and how to use it
  • Case study: Townsend security
  • Section 1: The power of storytelling
  • Section 2: Building a content creation framework
  • Section 3: Planning a long-term content strategy
  • Section 4: Generating content ideas
  • Section 5: Creating quality blog content your audience loves to read and share
  • Section 6: How Hubspot uses blogging to rank #1 on Google
  • Section 7: Extending the value of your content through repurposing
  • Section 8: Creating topic clusters and pillar pages
  • Section 9: How to create a successful video marketing strategy
  • Section 10: building a guest blogging strategy powered by SEO
  • Section 11: How to effectively promote content
  • Section 12: Measuring and analyzing your content
  • Your completed workbook

Number of Pages:

  • 31 pages


  • Free

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.

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