Copywriting is still a thing in the age of video and podcasts. Copywriting can improve nearly every element of your marketing. Copywriting comes into play when creating: video scripts, blog post headlines, outreach emails, webpage meta descriptions, podcasts descriptions, and many more.
Without further ado, let’s get through this copywriting guide.
According to the copywriting guide, if you want to write copy that converts, you need to master one simple rule: Write like your customers talk. And when you do so, prospects will say: “This product is for me!”. However, the question is: how do you do it? the answer is in this copywriting guide.
Here’s something you need to know if you want to write as your customers talk, Reddit is one of the first places to look. To use it, head over to a subreddit where your taarget customer hangs out.
Then, take a look at some of the most popular recent threads:
According to the copywriting guide and the Nielsen Norman Group, people rely on social proof when they’re not sure what to do next. That means, social proof is important when someone’s deciding whether or not to buy what you sell.
Moreover, that’s why pro copywriters PACK their copy with results, case studies along with testimonials. For example, Hotjar lets people know that they have 680,000 users:
Check the full “Copywriting guide” for further information.
Chapter 3: Pro Copywriting Strategies