Digital Marketing Guides & Strategies

Copywriting: The Definitive Guide | Backlinko

Content Marketing

Copywriting is still a thing in the age of video and podcasts. Copywriting can improve nearly every element of your marketing. Copywriting comes into play when creating: video scripts, blog post headlines, outreach emails, webpage meta descriptions, podcasts descriptions, and many more.

Without further ado, let’s get through this copywriting guide.

Customer-Focused Copy: 

According to the copywriting guide, if you want to write copy that converts, you need to master one simple rule: Write like your customers talk. And when you do so, prospects will say: “This product is for me!”. However, the question is: how do you do it? the answer is in this copywriting guide.

Reddit Threads:

Here’s something you need to know if you want to write as your customers talk, Reddit is one of the first places to look. To use it, head over to a subreddit where your taarget customer hangs out.

The Definitive Copywriting Guide in 2021 | DMC

Then, take a look at some of the most popular recent threads:

The Definitive Copywriting Guide in 2021 | DMC


Social Proof: 

According to the copywriting guide and the Nielsen Norman Group, people rely on social proof when they’re not sure what to do next. That means, social proof is important when someone’s deciding whether or not to buy what you sell.

Moreover, that’s why pro copywriters PACK their copy with results, case studies along with testimonials. For example, Hotjar lets people know that they have 680,000 users:

Copywriting: The Definitive Guide | Backlinko 1 | Digital Marketing Community

Check the full “Copywriting guide” for further information.

The Table of Content of “Copywriting: The Definitive Guide”:

  • Chapter 1: Copywriting Fundamentals
  • Chapter 2: Customer-Focused Copy

    Chapter 3: Pro Copywriting Strategies

  • Chapter 4: How to Write Amazing Headlines
  • Chapter 5: Master The Lead
  • Chapter 6: How to Write Compelling Copy
  • Chapter 7: Proven Copywriting Formulas
  • Chapter 8: Advanced Copywriting Strategies

Number of Pages:

  • N/A


  • Free


Founded in 2012 by 2012 Brian Dean, Backlinko is a next-level SEO training and link building strategies company. Backlinko is actively using 23 technologies for its website. These include Viewport Meta, iPhone/Mobile Compatible, and also Google Font API. The Backlinko blog is one of the most important marketing blogs online that has been featured in Forbes, Inc, Entrepreneur and currently reaches more than 100,000 people every month.


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