Physical restrictions imposed by the global COVID-19 pandemic are shaking the last of the digital laggards from the trees. The digital transformation race has grown. First-movers won. Now, the rest of the world is playing catch-up.
To generate qualified leads from business customers online, these are the skills required. In B2B marketing, you’ll use them in this order. Read on to know the top 12 digital marketing skills.
Marketing, sales, and service are part of a continuum because digital marketing doesn’t’ happen in a vacuum. You generate leads that will be contacted by sales, also some will convert to customers who will receive need service and invoices.
According to the digital marketing skills report, marketing automation platforms collect all that user activity on lead records. Popular vertically integrated platforms with marketing, sales, and customer service apps include Salesforce Marketing Cloud, Zoho, and Hubspot.
The ability to get a website to load quickly on desktop and mobile and indexed correctly by Google is a notably important skill. Google considers a number of technical factors to determine search ranking.
To get up to speed on the basics of technical SEO, there’s a ton of valuable content online. Start by monitoring your technical SEO performance on Google Search Console.
Based on the digital marketing skills report, organic search is the most important digital media channels. Search engine optimization, which is the process of making web content discoverable within organic search, is the first part of the B2B lead generation process.