Digital Marketing Guides & Strategies

6 Practical Steps to Generate More Demand Through Your Website | Acquia

Digital Marketing

Want to Generate More, High-Quality Leads?

Your own website is your powerful tool and an important channel in your demand generation process. Also, high-value content is the key. Content marketing generates three times the leads than paid search advertising, so it’s important to get it right.

This eBook explains how you can optimize the website experience for your customers, provide advice on how to defeat any internal or external challenges, and help you transform your website into a valuable tool for generating new business.

A Few Things That You Can Do to Start Generating Higher-Quality Leads:

  1. Recognize
    Keep in mind that our website doesn’t stand alone. It’s an important place to find information and have your customers engage with your brand, your content, etc.
  2. Redefine
    Redefine your website’s place in the customer’s journey. Buyers use different channels at different stages of the buying journey to educate themselves and get what they need.
  3. Simplify
    Always be available to chat or talk to your customers, at their convenience. The more interactive, the better.
  4. Invest
    While organic traffic is the lifeblood of your website, you still need to invest in encouraging re-visits. Customers who come back to the website are just as important as first-time visitors!
  5. Balance
    Don’t go all in on one channel – find the right balance between social media, paid search, display ads, chat, events, and more.
Want to Generate More, High-Quality Leads? 6 Practical Steps to Generate More High-quality Leads - Content-driven personalization

A Figure Shows the Personalization Priorities for Any Website

The Content of the “6 Practical Steps to Generate More Demand Through Your Website” eBook:

  • Foreword
  • Introduction
  • Website Demand Generation: The Challenges
    1. Address Prospects All Along Their Customer Journey
    2. Understand Your Prospective Customers
    3. Develop Content Your Prospects will Find Valuable
    4. Organize Your Content with Purpose
    5. Optimize Results by Testing Offers and Iterating Campaigns
    6. Increase Buy-In from Internal Stakeholders
  • Customer story: Centrica
  • Key Takeaways

Number of Pages:

  • 18 Pages


  • Free

Acquia Inc.

Founded in 2007, Acquia is the open source digital experience company. Acquia provides the world's most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter.The company is helping some of the world’s leading brands succeed, including Twitter, Mercedes Benz, Warner Music Group, and Stanford University. More than 4,000 organizations are using Acquia’s solutions for content, community, and commerce.


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