Globalization has been accelerated by the boom of the internet, with the rise of China’s economy, the 700 million internet users in the forbidden country shall not be neglected by any international brand who wants to achieve global success and enjoy their buying power.
Baidu is a very different search engine when compared with Google or Bing because you are not able to use many directives, such as canonical and hreflang tag attributes, for a website of a generic top-level domain (gTLD).
While organic traffic is still a significant source of website traffic, it is undisputed that winning in SEO in China is a pin on the whiteboard of all global marketing leaders. And when it comes to SEO in China, where Google lost its presence for a decade, it is mostly Baidu.
When it comes to 301 redirections, Google would keep the destination URLs and discard the URLs used for redirection. Equities will be passed over to the destination URLs while redirects on Baidu are more problematic. Baidu keeps both URLs with the same content.