Influencer Marketing 101 Handbook | Buzz Marketing Group
Do you know that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions? These peers are not just friends and family members, but also “influencers”.
In 2019, the number of social network users is predicted to take a leap from 2.77 billion people from the 2.46 billion recorded in 2017. That’s why Buzz Marketing Group launched this handbook to help you and your brand harness the power of technology by delivering digital strategies to create and develop influencers.
This influencer marketing comprehensive guide will teach you:
What an influencer is.
Why influencer marketing is the best way to market to your audience.
Macro vs. Micro influencers, which ones are right for your brand, and how to best utilize their audience reach.
Which platforms are used for influencer marketing?
How to properly craft an effective social marketing post.
An Example of Influencer Marketing Campaign Posts on Instagram
The Content of “Influencer Marketing 101 Handbook”:
Founded in 1996, Buzz Marketing Group (BuzzMG) is a full-service marketing and research provider aims to help companies build prosperous connections with youth. BuzzMG also is the premier research and influencer marketing specialist creating campaigns and connecting influencers for major global brands. The company provides an affordable platform for startups and entrepreneurs to be able to connect to influencers and to their customers in the same way.