Digital Marketing Guides & Strategies

Instagram 201 Guide: How To Supercharge Influencer Marketing | Linqia


Obviously, Instagram is now the most popular channel marketers use to drive major ROI with their influencer marketing campaigns. It’s easy for brands to reach a massive subset of their audience by working with the right influencers.

As we know, Instagram has over 1 billion active users on the app every month, and over 500 million active users a day.

Instagram Comparison Chart:

According to Instagram’s influencer marketing strategy guide, 97% of marketers said that they’ll be using Instagram with their influencer campaigns.

On the other hand, 83% said they’ll be using Instagram Stories in their influencer efforts this year. Let’s cover some of the newest features that brands and agencies can take advantage of including Reels, Live, IGTV, as well as Stories.

A Guide to Instagram's Influencer Marketing Strategy | DMC

This Instagram comparison chart will help you to know more about Instagram and what to use when it comes to influencer marketing strategy.

Influencer Marketing Strategy: Instagram Reels:

Instagram Reels is TikTok’s biggest rival! The question we should ask is what does Instagram Reels mean for influencer marketing?

  • Actually, brands and influencers who already have a strong presence on Instagram can easily add Reels into their repertoire.
  • Not only that but also Reels is already becoming the go-to destination for fun, fast content.
  • Also, the most intriguing part of Reels is that you can reach an audience beyond your followers, just like TikTok!
  • Moreover, Reels is designed to expose you to a randomized set of creator content, independent of the creator you follow, the content you engage with, and their follower counts.
  • As what’s in the influencer marketing strategy guide, users who like similar content to yours will be exposed to your Reel, and that will increase your reach and likelihood of hitting your target audience.

A Guide to Instagram's Influencer Marketing Strategy | DMC

According to Instagram’s influencer marketing strategy guide, here are the pros and cons of the influencer marketing strategy:

A Guide to Instagram's Influencer Marketing Strategy | DMC

Check the full Instagram’s influencer marketing strategy guide and know more about Instagram’s features and how to make the best use of them!

The Table of Content of “Instagram 201 Guide: How To Supercharge Influencer Marketing”:

  • How to supercharge your Instagram influencer strategy
  • Instagram comparison chart
  • Instagram Reels
  • Instagram Stories
  • Instagram Live
  • IGTV
  • Conclusion

Number of Pages:

  • 14 pages


  • Free


Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for clients. Their AI-driven platform and a team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.


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