Obviously, Instagram is now the most popular channel marketers use to drive major ROI with their influencer marketing campaigns. It’s easy for brands to reach a massive subset of their audience by working with the right influencers.
As we know, Instagram has over 1 billion active users on the app every month, and over 500 million active users a day.
According to Instagram’s influencer marketing strategy guide, 97% of marketers said that they’ll be using Instagram with their influencer campaigns.
On the other hand, 83% said they’ll be using Instagram Stories in their influencer efforts this year. Let’s cover some of the newest features that brands and agencies can take advantage of including Reels, Live, IGTV, as well as Stories.
This Instagram comparison chart will help you to know more about Instagram and what to use when it comes to influencer marketing strategy.
Instagram Reels is TikTok’s biggest rival! The question we should ask is what does Instagram Reels mean for influencer marketing?
According to Instagram’s influencer marketing strategy guide, here are the pros and cons of the influencer marketing strategy:
Check the full Instagram’s influencer marketing strategy guide and know more about Instagram’s features and how to make the best use of them!