Infographic: The 6 Most Important Factors for Choosing Digital Marketing Tools | Kentico | Digital Marketing Community

Digital Marketing Guides & Strategies

Infographic: The 6 Most Important Factors for Choosing Digital Marketing Tools | Kentico

Digital Marketing Strategy

We live in a multichannel world. Email marketing, organic social media, paid social media, etc. are digital marketing tools. Marketers use various marketing tools, each is specialized in delivering the most advanced tool for a specific feature, and then sync them all.

Figure out the 6 major factors marketers should consider before making their decision while choosing digital marketing tools:

  1. Think carefully if the tool you choose worth the investment and cost.
  2. Choose the tool which would only need to integrate with your existing systems (e.g., CRM or ERP).
  3. Make sure you test a product before committing to it.
  4. Choose just one product which can do maintenance across the board in one go.
  5. Measure out costs for specific features from multiple vendors, and the final cost might be more than you bargained for.
  6. Rely on only one vendor to supply you with tools to make communication paths clearer.

Infographic The 6 Most Important Factors for Choosing Digital Marketing Tools Kentico

Kentico Software

Founded in 2004, Kentico Software is an all-in-one CMS, e-commerce, and digital marketing platform that drives business results for companies of all sizes, both on-premise or in the cloud. Kentico Software helps clients create successful websites, online stores, community sites and intranets. The company has offices in the United States, United Kingdom and the Czech Republic and more than 1,000 partners in 80 countries.
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