Marketing personas are like the foundation for building your marketing house. Without marketing personas, you won’t e able to know which message will appeal to your target market’s needs, where to reach your audience to build awareness and drive them to your website, or even what to write about in your content marketing efforts.
Let’s go through this marketing personas guide.
This is the question you should be asking, according to Ardath Albee “A marketing persona is a composite sketch of a key segment of your audience” this is probably the definitive source when it comes to B2B personas.
Note that, a marketing persona is not supposed to detail one specific person and should never be based on one specific individual. However, it is a composite sketch that should be reflective of the majority of people it is supposed to represent.
Moreover, A marketing persona is meant to represent a segment of your target market, not the whole thing. For example: if your target market is ‘Marketers’, it is absolutely acceptable to have multiple personas for the different types of marketers so long as there is enough of a difference between them to warrant a separate persona.
According to this guide, there are typically four steps and those are:
Make sure to check the full guide to know more about your personas.