Account-based marketing (ABM) is a marketing technique borne out of necessity. Since the 2000s, ABM has been around, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like targeted display ads, marketing automation, or other digital tools that help make ABM much more effective. …
Twitter continues to be one of the world’s most popular social networking platforms. It’s the online hub of immediacy thanks to its quippy nature and high-profile users in entertainment, politics, and business. For many businesses, Twitter can be an extremely powerful relationship-building, relationship management, and customer service tool. Thus, the question here is how can …
There’s a whole lot of social data out there and, unfortunately, too much data can lead to too few insights. The irony is the more data fields collected, the less they overlap, creating “holes” in the data. Have you ever thought about how people express themselves online? It’s a big unstructured, noisy mess. For online …
Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? But how exactly do you get started? What are the key steps you need to take to get up and run your first email marketing campaign and ensure your campaigns are a success? Thank God! It’s easier …
Do you advertise on Instagram or planning to do so in the future? Did you know you can run Instagram ads in Instagram Stories? Instagram Story Ads are technically a separate placement and ad feature from the News feed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full …
Do you know that half the people who did a local search on their phone went to a physical store within one day? The same happened with 34% of people who do so using a computer or tablet. You’ve probably heard a lot about local SEO and how it’s one of the most important facets …
Have you ever asked yourself how to choose the right social media listening tool for your business? This guide explains all of the different considerations involved in choosing a social listening platform, to help you choose the best tool for your needs. This guide will also teach you what features and options are on offer. …
Needless to say, content marketing has proven to be the most appealing marketing strategy for online businesses due to its effectiveness. However, it can feel a lot like shouting into a void and hoping for an echo. It’s a serious issue and it’s only getting worse. So, it’s time for Content Intelligence. It offers content …
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