Needless to say, content marketing has proven to be the most appealing marketing strategy for online businesses due to its effectiveness. However, it can feel a lot like shouting into a void and hoping for an echo. It’s a serious issue and it’s only getting worse.
So, it’s time for Content Intelligence. It offers content marketers with the data they need to better understand their target audience, what their strategy should be and prove ROI. Content Intelligence also enables content marketers to gain valuable insights from volumes of data that help make better, data-driven decisions, justify decisions and manage upwards more effectively.
This whitepaper provides you with information about how and why content intelligence is disrupting content marketing in order to understand content intelligence, improve your content strategy, learn how to understand Big Data, as well as learning how to measure ROI.