/ Guides / PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics | SEJ
PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics | SEJ
Pay-per-click (PPC) marketing is known also as search engine marketing (SEM). PPC marketing is an advertising model that enables marketers to place ads on an ad platform and pay the host of that platform every time their ad is clicked.
Whether you’re new to the world of paid search, or you’ve heard a little about PPC marketing and are interested in learning more, or you know what is that and want to use PPC to market your business but aren’t sure about your first step, you’ve reached the right source.
The Search Engine Journal’s in-depth ebook will guide you through the fundamentals and essentials of Pay-Per-Click (PPC) marketing. Don’t miss a chance. Download the eBook now and learn how PPC marketing work and how to make the best from it.
The Content of “PPC 101: A Complete Guide to Pay-Per-Click Marketing Basics”:
Chapter 1: What Is PPC & How Paid Search Marketing Works – Written by Dan Gilbert
Chapter 2: 7 Powerful Benefits of Using PPC Advertising – Written by Corey Morris
Chapter 3: the 8 Best PPC Ad Networks – Written by Lisa Raehsler
Chapter 4: How to Develop Your PPC Strategy – Written by Lisa Raehsler
Chapter 5: What Is Quality Score & Why It Matters – Written by Frederick Vallaeys
Chapter 6: What Is Click-through Rate & Why CTR Is Important – Written by Me
Chapter 7: What Are Keywords & How They Work in PPC – Written by Andrew Lolk
Chapter 8: Ad Group Best Practices: How to Create & Structure Your Ad Groups – Written by Ilya Cherepakhin
Chapter 9: What You Need to Know About PPC Budgets & Bidding- Written by Adam Proehl
Chapter 10: A Complete Guide to PPC Ad Targeting Options – Written by Michelle Morgan
Chapter 11: 10 PPC Copywriting Best Practices for Extra Effective Text Ads – Written by Adam Heitzman
Chapter 12: Everything You Need to Know About Ad Extensions – Written by Pauline Jakober
Chapter 13: A Complete Guide to PPC Ad Formats – Written by Aaron Levy
Chapter 14: A Beginner’s Guide to Google Shopping Ads – Written by Kirk Williams
Chapter 15: The 10 Most Important PPC KPIs You Should Be Tracking – Written by Chandal Nolasco Da Silva
Chapter 16: 13 of Today’s Top PPC Experts to Follow – Written by Lisa Raehsler
An Example for Google Local Inventory Ads – Download the full eBook and Learn More
Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.