Search engines are incredibly influential. Did you know that 68% of online users start their journey there? That tells us one thing—search engine marketing or SEM is a powerful business tool! SEM connects businesses and customers. But it isn’t just about making your website more visible in search results. It’s more about strategically reaching the …
Your website serves as the core of your digital marketing strategy, yet many fail to fully optimize its potential. While paid media campaigns undergo continuous optimization, websites often receive occasional redesigns, missing out on potential performance improvements. Neglecting site optimization means leaving money on the table. Overcoming these challenges calls for Conversion Rate Optimization (CRO). …
Brands and marketers believe that content key performance indicators (KPIs) will make or break your content marketing efforts. Do You Know Why? Let’s say that when you don’t consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can misunderstand some issues that ultimately will …
How do we plan and execute, measure and analyze our digital marketing campaigns? That’s an impossible question to answer with a single solution. Creating your marketing strategy is your first challenge. Your second is drawing up your marketing plan. This eBook will show you how to determine your goals, find your voice, target demographics, analyze …
Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …
We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …
Pay-per-click (PPC) marketing is known also as search engine marketing (SEM). PPC marketing is an advertising model that enables marketers to place ads on an ad platform and pay the host of that platform every time their ad is clicked. Whether you’re new to the world of paid search, or you’ve heard a little about …
A recent survey was conducted in order to better understand how account-based marketing (ABM) practitioners are using an account-based strategy in their B2B businesses, the role technology plays in its execution, the challenges they’re facing, the results they’re experiencing, and what these findings mean for how ABM will mature throughout 2019. The Top-Line Findings of …