Brands and marketers believe that content key performance indicators (KPIs) will make or break your content marketing efforts.
Do You Know Why?
Let’s say that when you don’t consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can misunderstand some issues that ultimately will doom your content marketing (and SEO) efforts.
Imagine you’re making decisions based on a result that may or may not be true because of considering or communicating incorrect key performance indicators. When these results are reported, uncertainties can creep into your content strategy, and can ultimately derail your success.
Sounds terrible? I bet it does.
In contrast, for your content marketing efforts to be successful, you first need to define your campaign’s goals and track its performance accordingly.
But the trick is, do you know what kinds of results you should be aiming for, to begin with? and are you measuring the right things?
To help you solve this problem, Search Engine Journal’s prepared this ebook, authored by the top digital marketing experts, that tackles the key performance indicators you should use to measure your content marketing campaign’s performance and which KPIs you need to pick and truly matter to your business.