Digital Marketing Guides & Strategies

Content Marketing KPIs: Your Guide to Picking the Right KPIs for Content | SEJ

Content Marketing

Brands and marketers believe that content key performance indicators (KPIs) will make or break your content marketing efforts.

Do You Know Why?

Let’s say that when you don’t consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can misunderstand some issues that ultimately will doom your content marketing (and SEO) efforts.

Imagine you’re making decisions based on a result that may or may not be true because of considering or communicating incorrect key performance indicators. When these results are reported, uncertainties can creep into your content strategy, and can ultimately derail your success.

Sounds terrible? I bet it does.

In contrast, for your content marketing efforts to be successful, you first need to define your campaign’s goals and track its performance accordingly.

But the trick is, do you know what kinds of results you should be aiming for, to begin with? and are you measuring the right things?

To help you solve this problem, Search Engine Journal’s prepared this ebook, authored by the top digital marketing experts, that tackles the key performance indicators you should use to measure your content marketing campaign’s performance and which KPIs you need to pick and truly matter to your business.

Related Guide: Content Marketing Checklist – 25 Things that You Really Should Try in 2019

The Table of Content of “Content Marketing KPIs” Guide:

  • Chapter 1:
    • What Are Content KPIs & Why Do They Matter?
  • Chapter 2:
    • Things to Consider Before Choosing Your Content KPIs
  • Chapter 3:
    • 13 Important SEO KPIs You Need to Know
    • 15 Critical Business/Conversion KPIs to Track
    • 12 Social Engagement KPIs That Matter
    • Top 10 User Engagement KPIs to Measure
  • Chapter 4:
    • Your Guide to Picking the Right KPIs for your Content Strategy
  • Chapter 5:
    • How to Build a Content Marketing Workflow with SEMrush to Achieve Your KPIs

Number of Pages:

  • 158 Pages


  • Free

Search Engine Journal

Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.

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