/ Guides / Digital Marketing Strategy Guide | Talkwalker
Digital Marketing Strategy Guide | Talkwalker
How do we plan and execute, measure and analyze our digital marketing campaigns?
That’s an impossible question to answer with a single solution.
Creating your marketing strategy is your first challenge. Your second is drawing up your marketing plan.
This eBook will show you how to determine your goals, find your voice, target demographics, analyze your competitors, and how to launch successful marketing campaigns.
The recent Talkwalker eBook will teach you how to report on last year, choose your targets, set your KPIs, and monitor the results. Simply, it’s packed full of practical and actionable steps, templates, checklists, and real-life examples.
The Five Steps to Creating Your Digital Marketing Plan:
Reporting on last year’s marketing plan
Setting your goals
Choosing your strategies
Planning next year’s marketing plan
Download the full eBook and dig deeper into each of these steps and much more…
The Old School of Marketing – SWOT Analysis
The Content of the “6Digital Marketing Strategy Guide for 2019”:
From marketing strategy to marketing plan – your complete guide
What is a marketing strategy?
Why do you need a marketing strategy?
Developing your marketing strategy
Presenting your marketing strategy
Marketing strategy => marketing plan in 5 steps
Campaign Management Formula
Top Line KPIs
Share of Discussion
Analyzing the Reaction
Digging deeper into demographics
General Points to Keep in Mind
Managing Your Social Media Campaign Using Social Listening Plan
Get Your Timing Right
Choose the Best Products to Feature Monitor
Test and Monitor new Strategies on Social
Target Campaigns by Device Measure
Track Social Campaign ROI – Beyond Google Analytics
Founded in 2009, Talkwalker is a listening and analytics company; empowering over 2,000 brands and agencies to optimize the impact of their communication efforts. Talkwalker provides companies with an easy-to-use platform to protect, measure and promote their brand worldwide, across all communication channels.The Talkwalker's state-of-the-art social media analytics platform utilizes AI-powered technology to monitor and analyze online conversations in real-time across all social networks, news websites, blogs and forums over 185 languages.