Digital Marketing Guides & Strategies

The 5 Most Common Digital Marketing Mistakes | Act-On Software

Digital Marketing

Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes.

The 5 Most Common Digital Marketing Mistakes and How to Fix Them

  1. Not testing the way to success:
    Don’t skip having the discipline to run A/B split tests for your next campaign and avoid making assumptions about how your target market will respond.
  1. Having unrealistic expectations on how long it takes to test a campaign:
    Be realistic about how soon to expect results. Sure, early on, you’ll have some winning paid Google search ads and some losing ads, so don’t end a trial before you have conclusive results.
  1. Focusing efforts on the most popular platforms:
    Be sure to keep doing what works for your company, even if it’s not the trending thing even if it is common or not.
  1. Thinking that mobile is just for B2C:
    It’s very important for B2B marketers to use tools such as mobile websites, mobile emails, apps, SMS, display, paid search, and proximity marketing.
  1. Low-quality content:
    Go for quality over quantity, because if you’re just pushing out content for the sake of pushing out content only, you’ll get diminishing returns over time.
Explore the 5 common mistakes people make in digital marketing. Explore tips on how to fix those digital marketing mistakes. Where the most common digital marketing landmines are

The 5 Common Mistakes People Make in Digital Marketing

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The Table of Content of “The 5 Most Common Digital Marketing Mistakes” eBook:

  • Introduction
  • Key Definitions
  • Mistake #1: Not Testing Your Way to Success
  • Mistake #2: Having Unrealistic Expectations on How Long It Takes to Test a Campaign
  • Mistake #3: Focusing Your Efforts on the Most Popular Platforms
  • Mistake #4: Thinking that Mobile is Just for B2C
  • Mistake #5: Low-Quality Content
  • The Bottom Line
  • About Act-On

Number of Pages:

  • 13 Pages


  • Free

Act-On Software, Inc.

Established in 2008 and based in Portland, Oregon, Act-On Software is a software company developed software as a service product for marketing automation developed. Act-On’s easy-to-use technology provides marketers with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue.


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