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The 5 Most Common Digital Marketing Mistakes | Act-On Software
Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes.
The 5 Most Common Digital Marketing Mistakes and How to Fix Them
Not testing the way to success: Don’t skip having the discipline to run A/B split tests for your next campaign and avoid making assumptions about how your target market will respond.
Having unrealistic expectations on how long it takes to test a campaign: Be realistic about how soon to expect results. Sure, early on, you’ll have some winning paid Google search ads and some losing ads, so don’t end a trial before you have conclusive results.
Focusing efforts on the most popular platforms: Be sure to keep doing what works for your company, even if it’s not the trending thing even if it is common or not.
Thinking that mobile is just for B2C: It’s very important for B2B marketers to use tools such as mobile websites, mobile emails, apps, SMS, display, paid search, and proximity marketing.
Low-quality content: Go for quality over quantity, because if you’re just pushing out content for the sake of pushing out content only, you’ll get diminishing returns over time.
The 5 Common Mistakes People Make in Digital Marketing
Established in 2008 and based in Portland, Oregon, Act-On Software is a software company developed software as a service product for marketing automation developed. Act-On’s easy-to-use technology provides marketers with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue.