Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …
In today’s digital marketing era, brands are competing more than ever to grow their revenue from Google Shopping, Search, and Display in the year ahead. In 2018, Amazon listings continued to flood Google Shopping results as well as an influx of new advertisers that are struggling for visibility on Google’s Search and Display Networks. that’s …
Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes. The 5 Most Common Digital Marketing Mistakes and How to Fix Them Not …