Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but they also target people where and when they most likely to need your product.
Before starting your Google PPC or Bing PPC campaigns, marketers should familiarize themselves with the statistics that make it worth it. These PPC statistics should help marketers to get a good measurement of what to expect and which types of pay per click ads that will work best for a high conversion rate.