Tag: Search & Social Advertising

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …

It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …

In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. Remarketing also known as retargeting is an extremely powerful tool for savvy online advertisers particularly if their websites get high traffic. Remarketing is basically when advertisers tag their website landing pages …

Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …

Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media. The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search …