Digital Marketing Guides & Strategies

The 8 Biggest Digital Marketing Mistakes and How to Avoid Them | Marketo

Digital Marketing

Whether you are a seasoned digital marketer or a novice, mistakes tend to happen to the best of us. But the biggest mistake of all is being oblivious to potential problems, without any preventative measures ready. The last thing you want is to be taken by surprise.

In this regard, the Marketo team has provided its complete digital marketing eBook, including the eight most common digital marketing pitfalls (those related to channel optimization, social media marketing, digital marketing metrics, and more) to help you understand how to avoid or fix them.

By following the mentioned tips, you can avoid the major digital marketing disasters and be on the path to continue to drive successful, optimized campaigns and programs.

The 8 Biggest Digital Marketing Mistakes and How to Avoid Them | Marketo 1 | Digital Marketing Community

Mistake #6: Focusing on the Wrong Metrics

Download Marketo’s Digital Marketing Mistakes Guide and get insights to develop foolproof strategies in the following areas:

  • Social media marketing
  • Channel optimization
  • Which metrics deserve your focus
  • Testing methodology
  • and much more!

Related Guide: The Influencer Marketing Mistakes Great Brands Don’t Make

The Table of Content of “The 8 Biggest Digital Marketing Mistakes and How to Avoid Them” eBook:

  • Introduction
  • Mistake 1: Not Knowing Your Audience
  • Mistake 2: Ignoring Search Engine Optimization (SEO)
  • Mistake 3: Obsessing Over Being #1
  • Mistake 4: No Social Media Strategy
  • Mistake 5: Using the Same Tactics on Every Channel
  • Mistake 6: Focusing on the Wrong Metrics
  • Mistake 7: Not Testing Properly (Or at All)
  • Mistake 8: Falling Behind the Times
  • Conclusion

Number of Pages:

  • 34 Pages


  • Free


Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike.Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise.The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics.

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