So, the 2 Essential Components of Effective Content Marketing for Lead Generation Are:
1. Building a Brand With Unique, Quality Content:
A company’s content is its brand “voice”, and that brand voice should help build such strong relationships with your audience that they become your brand ambassadors.
Your company’s voice and tone is the way your content sounds when others read it. And whichever voice you adopt, you’ll want it to be one that your audience relates to readily and creates positive associations for your brand.
You should create positive associations for your brand and merge brand voice with your audience so you need to create a meeting of the minds between you and your audience.
You need also to adapt content to readers with multiple levels of experience or skill.
building buyer personas helps you to get a better understanding of your audience by inferring a prospect’s specific wants and needs via job title, industry, skill level, and company.
By adopting a voice table for your brand, you can help writers understand what you’re looking for in your content and the rationale behind it. Tailor your content to your audience. After all, to better understand your prospect is to better convert your prospect.
Crafting a Brand Voice Is No Small Feat:
Know your company’s character.
Be honest and direct.
Write to online readers.
Connect with your audience in real and meaningful ways.
Check your “casual meter”.
Find out if your content resonates with your audience.
Use the Google Keyword Planner to cultivate your initial list, create and map content to your list of keywords, and evaluate how your site renders on desktop versus mobile to create SEO-friendly content.
Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.