From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. Investigating what your customers are thinking is a tough nut to crack. Where do you suppose to start? Are polls still the only way to conduct customer research? What if nothing beneficial comes from it? Do you really have time to do it?
Luckily, Bazaarvoice released it’s smarter marketer’s guide to finding and using customer insights. The guide includes strategies on how to forge direct relationships with your customers to learn what they care about and how to leverage reviews and other online content to mine customer sentiment about your brand and products. The guide also contains techniques on how to identify new business opportunities, change perceptions, and foster brand advocacy. Discover it NOW!