Seasonality is an important driver of consumer marketing, and the summer season is chock-full of opportunities. Different industries can leverage the summer season for special campaigns. The essential thing is to identify a use case that makes sense for your brand, with the increase of digital technology and consumers’ consumption of it, you can reach your audience wherever they are.
6 out of 10 of the smartphone users are on the go more during the summer, but with the right strategy and tools, you can reach them wherever they are—whether that’s at the beach, on vacation, or at the mall. You can have a seamless conversation with buyers based on their schedules.
Marketers need to work even harder on planning their summer digital marketing campaigns.
The Marketo’s Summer Marketing Guide 101 will teach you how to design and implement a summer digital marketing strategy that will make this summer season your most impactful yet.