How to Plan for Your Next Summer Digital Marketing Campaign

Digital Marketing Guides & Strategies

The Summer Marketing Guide 101 | Marketo

Marketing Seasons Strategy

Seasonality is an important driver of consumer marketing, and the summer season is chock-full of opportunities. Different industries can leverage the summer season for special campaigns. The essential thing is to identify a use case that makes sense for your brand, with the increase of digital technology and consumers’ consumption of it, you can reach your audience wherever they are.

6 out of 10 of the smartphone users are on the go more during the summer, but with the right strategy and tools, you can reach them wherever they are—whether that’s at the beach, on vacation, or at the mall. You can have a seamless conversation with buyers based on their schedules.

Marketers need to work even harder on planning their summer digital marketing campaigns.

The Marketo’s Summer Marketing Guide 101 will teach you how to design and implement a summer digital marketing strategy that will make this summer season your most impactful yet.

An Example of Summer Digital Marketing Ads. The Marketo's Summer Marketing Guide 101 will teach you how to design and implement a summer digital marketing strategy that will make this summer season your most impactful yet

An Example of Summer Digital Marketing Ads

Related Guide: 8 Steps to Creating an Effective Holiday Marketing Campaign

The Table of Content of “The Summer Marketing Guide 101”:

  • Introduction
  • Why is Summer Marketing Important for Marketers?
  • Summer Marketing Opportunities
    • Warm Weather Makes Everything Better
    • Supply and Demand
    • Happy Holidays
    • Congrats, Grad!
    • Back-to-school
  • Summer Marketing Across Industries Cheatsheet
  • Create Your Summer Marketing Strategy
  • Conclusion

Number of Pages:

  • 34 Pages

Pricing:

  • Free

Marketo

Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike.Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise.The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics.
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