In the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide. TikTok is a place for everyone; users and brands because it allows them to be who they really are with creativity and authenticity.
In this guide, we’ll let you know how to become a part of TikTok culture.
One of the most effective ways of gaining access to this world is through our “creators,” who can take a product viral overnight with their vast pools of followers. But that’s not all.
You need to stay alert because TikTok moves really fast. Note that you may not always participate in every trend, however, make sure you’re ready to take advantage of opportunities the moment they arise to become a part of TikTok culture.
Know that planning to go viral is not a thing, it just happens. Just ask Ocean Spray.
When his car broke down and he decided to skateboard to work, viral success was probably the last thing on Nathan Apodaca’s mind. But that’s what happened. In floating down the highway, drinking Cran-Raspberry juice, and singing along to Fleetwood Mac, Nathan created a little piece of magic.
We can see that there’s no way Ocean Spray could have planned that video, anyhow, they did everything right in maximizing its impact. Celebrities, users, other brands, and even the jumped on board and rode the wave to make the trend even bigger!
In order to become a part of TikTok culture, you need to be aware of the popular hashtags, because they are what TikTok is made of. From #Yougotit to #fliptheswitch, they’re how creators express themselves and how users explore the platform.
Do you know how TikTok stands out? it is the way the TikTok community embraces and interacts with brands through hashtags. When they feel a certain connection with a product or brand, users will often share those stories organically.
It’s totally authentic and it’s happening by the millions. This not only increases exposure but provides brands the sort of authentic engagement the TikTok community loves. Who knows, maybe your next hashtags will make you a part of TikTok culture.
Make sure to check the full ” How Your Business Can Become Part of TikTok Culture” guide here.