Content has a direct relationship with decision making because it benefits the end user by providing the information they need to make a purchasing decision.

Via the below tips you will learn how to make the right processes & tools to gather analytics, implement scoring, prove ROI, and create accurate reports on your content marketing efforts to provide the insights you need to measure the content marketing performance:

• Some key metrics to consider:
  • Views/Visitors/Sessions.
  • Comments.
  • New Views/Visitors/Sessions.
  • Time on Site.
  • Unique Views/Visitors/Sessions.
  • Bounce Rate.
• Here are some sharing metrics to consider (which can be gathered using a number of platforms).
  • Shares/Share Ratio.
  • Email Forwards.
  • Social Engagements.
  • Backlinks.
• Here are also some lead gen metrics to consider:
  • Form Submissions / Submission Rate.
  • Demo Requests / Free Trials.
  • Subscriptions.
  • Lead Sources.