Digital Marketing Guides & Strategies

The Ultimate Guide to Content Insights | Uberflip

Content Marketing

Content has a direct relationship with decision making because it benefits the end user by providing the information they need to make a purchasing decision.

Via the below tips you will learn how to make the right processes & tools to gather analytics, implement scoring, prove ROI, and create accurate reports on your content marketing efforts to provide the insights you need to measure the content marketing performance:

  • Some key metrics to consider:
    • Views/Visitors/Sessions.
    • Comments.
    • New Views/Visitors/Sessions.
    • Time on Site.
    • Unique Views/Visitors/Sessions.
    • Bounce Rate.
  • Here are some sharing metrics to consider (which can be gathered using a number of platforms).
    • Shares/Share Ratio.
    • Email Forwards.
    • Social Engagements.
    • Backlinks.
  • Here are also some lead gen metrics to consider:
    • Form Submissions / Submission Rate.
    • Demo Requests / Free Trials.
    • Subscriptions.
    • Lead Sources.

The Ultimate Guide to Content Insights | Uberflip


Founded in 2015, Uberflip is the leading Content Experience Platform (CEP) that empowers B2B marketers to create personalized content experiences at scale. Uberflip helps marketers to leverage content to meet their goals by providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation.

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