Tag: Content Insights

The content strategy is the analysis, creation, publication, and maintenance of useful, appropriate, and current content, developed to meet one or more established goals. While the word “content” is often used today to refer to information developed specifically for a website, it really can apply to any text and supporting graphics created for distribution across …

A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually, the content is a website (or part of it) and the term commonly refers to web content management systems. …

Social media users are spending more and more time on social media platforms and more and more people join social media every day. Therefore, these platforms are becoming essential communication methods that businesses should be taking advantage of it. Therefore, the importance of content is increasingly acknowledged, this is because of its benefits which are …

Content marketing is about publishing content in a variety of forms, in the channels where your audience spends time so you can address their interests and concerns. Do this right and you’ll attract, engage and convert more prospective buyers on the path to purchase. Today, companies/brands of all sizes are creating and marketing content for …

Content plays an important role in post-purchase/current customer nurturing, a pillar of savvy brands’ marketing programs and a catalyst for improving the customer’s lifetime value to the business. Additionally, B2B marketers believe that content quality and content relevancy are the characteristics that drive audience engagement and differentiate their brands in crowded marketplaces. As a result, …

Content types are the popular trend that never dies of the internet, offering marketers infinite options and ways to promote their brands or engage with the targeted audience they can even hit new target markets and provide value to customers. There are many types of content out there to keep marketers messages fresh and keeps …

Content has a direct relationship with decision making because it benefits the end user by providing the information they need to make a purchasing decision. Via the below tips you will learn how to make the right processes & tools to gather analytics, implement scoring, prove ROI, and create accurate reports on your content marketing …

Credit cards come at the top of payment methods used to pay for online content with a rate of 29% of internet users in Egypt, KSA & UAE who paid once for online content. This method is followed by nearly a third (32%) are using payment options from the operator channel. It worth to be …