Digital Marketing Statistics & Metrics

Effective Content Types That Moves Prospects Through The Funnel, 2019

Digital Marketing | Global

Content types are the popular trend that never dies of the internet, offering marketers infinite options and ways to promote their brands or engage with the targeted audience they can even hit new target markets and provide value to customers. There are many types of content out there to keep marketers messages fresh and keeps the audience interested. B2B marketers agree that quality content empowers them to deliver the right message to customers at just the right time. It allows marketers to know what customers want and how customers will interact with the shared content insights.

Take a glance at the most effective types of content for moving prospects through the funnel in 2019:

  • Articles and customer testimonials are ranked as the most effective type of content for moving prospects through the funnel with a rate of 45%.
  • White papers are ranked as the second most effective content type by surveyed marketers with a rate of 32%.
  • Videos come at next as an effective type of content that move prospects through the funnel with a rate of 31%.
  • Partner content and research reports are also ranked as an effective type of content with a rate of 26%.
the most effective type of content for moving through the funnel 2019

A Graph Shows The Most Effective Types of Content That Moves The Prospects Through The Marketing Funnel, 2019.

Chief Marketer

Global online content portal Chief Marketer arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques. Today’s marketers require not only creative ideas, but the tools and methods to integrate cross channels & measure results quickly. Chief Marketer expresses the new imperatives in marketing to connect multiple disciplines in the service of selling, sustaining and growing important brands.

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