Content types are the popular trend that never dies of the internet, offering marketers infinite options and ways to promote their brands or engage with the targeted audience they can even hit new target markets and provide value to customers. There are many types of content out there to keep marketers messages fresh and keeps the audience interested. B2B marketers agree that quality content empowers them to deliver the right message to customers at just the right time. It allows marketers to know what customers want and how customers will interact with the shared content insights.

Take a glance at the most effective types of content for moving prospects through the funnel in 2019:

• Articles and customer testimonials are ranked as the most effective type of content for moving prospects through the funnel with a rate of 45%.
• White papers are ranked as the second most effective content type by surveyed marketers with a rate of 32%.
• Videos come at next as an effective type of content that move prospects through the funnel with a rate of 31%.
• Partner content and research reports are also ranked as an effective type of content with a rate of 26%.

A Graph Shows The Most Effective Types of Content That Moves The Prospects Through The Marketing Funnel, 2019.